FT. JACOB COLLIER
Fiat 500 celebrate the launch of their new electric model with Jacob Collier’s reimagined take on a classic.
OBJECTIVE:
Celebrate the relaunch of the iconic Fiat 500 as an electric-only vehicle by fusing music, sustainability and innovation.
RESULT:
Fiat partnered with UMGB, five-time Grammy Award winner and environmental advocate Jacob Collier, to reinvent Peggy Lee’s ‘I Love Being Here with You’ track, creating an energetic and playful new version for the launch campaign.
The track became the centrepiece of a nationwide TVC, supported by an OOH campaign, digital roll-out, and social media activations – including a fan competition – bringing the Fiat 500’s new era to life through music.
