Lenovo's
Fan-Powered Virtual concert

FT. Jonas Brothers

Global Live Performance Product Placement Virtual Technology

Lenovo celebrated the power of Intel Evo, tapping the Jonas Brothers to host a virtual performance powered by fan creation.

OBJECTIVE:
Engage fans in a co-creative experience that merges music, Lenovo technology, and innovation.

RESULT:
Lenovo partnered with UMGB and the Jonas Brothers to create a fully immersive virtual concert, giving fans the chance to contribute artwork through the “For All Creators” contest. The result was a groundbreaking online event that seamlessly integrated fan creativity, spotlighting Lenovo and Intel Evo’s cutting-edge technology, driving global participation.

1.97B

964+

PR Impressions

Fan Art Submission

Gallery

Featured Work

Post Malone Oreo

OREO & Post Malone remixed America’s favourite cookie with the never-before-seen Taste Twist.

Global Branded Content Reimagined Tracks Food & Beverage

COKE STUDIO

Driving worldwide impact and moments of magic for Coca-Cola through an always-on, global music platform.

Global Branded Content Reimagined Tracks Food & Beverage

Expedia ‘Global Jam’

Expedia's 'Global Jam' hosted by Anderson .Paak showcases New Orleans culture with artists from around the world.

Branded Content Live Event Live Performance Travel & Tourism

Sprite Limelight

A global music platform that spotlights fearless artists and how they take on the heat in their lives through original music.

Global Bespoke Tracks Branded Content Food & Beverage

Intel ‘lucky’

The power of Intel Core Ultra drives an ethical AI immersive experience to launch Zedd’s first album in 10 years.

Global US Branded Content Digital Live Event Merchandise Virtual Technology