Samsung
'Good 4 U'

Samsung takes center stage in one of the most streamed songs of 2021.

OBJECTIVE:
Create a culturally relevant moment by seamlessly integrating Samsung into one of the year’s biggest music videos.

RESULT:
The Samsung Galaxy Z Flip 5G became a star of Olivia Rodrigo’s “Good 4 U” music video, strategically positioned within one of the highest-grossing and most streamed songs of 2021. The placement drove massive visibility, making the phone a must-have item among Gen Z audiences.