FT. Kelly Lee Owens, BENEE, Mallrat
The FIFA Women’s World Cup 2023 makes its mark by enlisting UMG artists to create the tournament’s official tracks.
OBJECTIVE:
Create the first-ever sonic identity for the FIFA Women’s World Cup, capturing the energy, unity, and spirit of the tournament through original music.
RESULT:
UMGB collaborated with FIFA and Decca Records to develop a defining sound for the 2023 FIFA Women’s World Cup in Australia and New Zealand, commissioning two standout tracks that embodied the tournament’s core themes.
Welsh artist Kelly Lee Owens delivered ‘Unity’, a powerful anthem that became the musical symbol of the competition, while ‘Do It Again’ by BENEE, featuring Mallrat, brought a fresh and dynamic energy to the event, representing the vibrant culture of both host nations.
The campaign reached its pinnacle at the Opening Ceremony in Auckland, where all three artists performed their songs live, setting the perfect tone for the historic tournament.
