Dubai Tourism ‘Thunder’

Dubai Tourism positions the city as a cultural hub through a dynamic Imagine Dragons music video integration.

OBJECTIVE:
Redefine Dubai’s image as a cultural hub through a high-impact music collaboration.

RESULT:
Dubai took centre stage in Imagine Dragons’ music video for their smash hit “Thunder,” directed by the legendary Joseph Kahn. The cinematic visuals showcased the city’s vibrancy, arts scene, and modernity, reshaping global perceptions. Behind-the-scenes content spotlighted lesser-known cultural hotspots, driving engagement and tourism interest.