FT. Karol G, Tyla, New Jeans & more
Driving worldwide impact and moments of magic for Coca-Cola through an always-on, global music platform.
OBJECTIVE:
Keep Coca-Cola at the forefront of music culture globally with an always-on music platform that brings together artists from around the world to deliver new music through unique cross-cultural collaborations.
RESULT:
Coke Studio songs have earned billions of streams and views worldwide, transcending borders, backgrounds, languages, and genres to celebrate the power of ‘Real Magic’ when artists and music come together.
The platform has become a powerhouse of global music discovery, releasing dozens of successful tracks from artists around the world like Karol G, Tyla, NewJeans, Peggy Gou, Sam Smith, Jon Batiste, Ari Lennox, JID, Camilo, and many more.
Each season has found new ways for Coke to bring music fans together, from exclusive live performance debuts of program tracks (Karol G’s summer smash “Si Antes Te Hubiera Conocido”) to 5-way global artist collabs (Jon Batiste’s anthem “Be Who You Are”) to fresh spins on the classics (Queen’s “A Kind of Magic”).
Coke Studio continues to evolve, consistently delivering music experiences that push creative boundaries and connect audiences worldwide.
