DHL 'Fast Track'

DHL Fast Track propels emerging artists onto the global stage, accelerating their rise to stardom.

OBJECTIVE:
Position DHL as a cultural player by harnessing music to tell global stories.

RESULT:
DHL ‘Fast-Track’ – Is an ongoing program created with UMGB and Abbey Road Studios that supports exceptional emerging artists by helping their music travel beyond borders. The campaign fuses live performances, digital experiences, and exclusive drops, elevating artists’ local stories to global audiences – proving that DHL doesn’t just move parcels, it moves culture.

Recent artists include Zoe Wees (UK) for her very first live performance and its vinyl cut out at Abbey Road Studios; Emotional Oranges (US) who performed at Capitol Studios and created bespoke digital merchandise; and Cidergirl (Japan) who created a bespoke anime music video to a fan favorite track.