FT. Anderson .Paak & MORE
Expedia’s ‘Global Jam’ hosted by Anderson .Paak showcases New Orleans culture with artists from around the world.
OBJECTIVE:
Celebrate the rich culture and music of New Orleans while driving ticket sales and engagement for Expedia during their sponsorship of the 2024 New Orleans Jazz Festival.
RESULT:
Expedia’s Global Jam brought Anderson .Paak and an all-star lineup of international artists to the Joy Theatre, creating a dynamic music-driven campaign that seamlessly intertwined travel and culture.
A cinematic hero film, narrated by Anderson .Paak, enticed music lovers to book tickets to the festival, while curated city guides – hosted by local artist Tank (of Tank and the Bangas) – highlighted New Orleans’ hidden gems and must-visit hotspots. The campaign culminated in the Global Jam event, an electrifying post-festival celebration that embodied the city’s spirit. Bringing Expedia’s 2024 tagline – “Nothing Beats Being There” – to life, the Global Jam delivered an unforgettable fusion of live music, culture, and travel, leaving attendees with a true taste of New Orleans..
