Fifa SOund 2022

FT. Lil Baby, Trinidad Cardona & more

Global Bespoke Tracks Live Performance Sonic Identify Food & Beverage Sports

Uniting global fans through music, football, and gaming – Budweiser creates a cultural anthem for the FIFA World Cup Experience.

OBJECTIVE:
As the official beer of the FIFA World Cup, Budweiser aimed to shape a global cultural narrative around its ability to unite people through shared passions – football and music.

RESULT:
FIFA and Budweiser brought this vision to life by collaborating with Lil Baby to produce the Official FIFA World Cup anthem and a co-branded music video. The campaign expanded globally through guest verses from international artists, live performances and a livestream in a virtual gaming space. These elements united music and football fans across borders, reinforcing Budweiser’s role as a cultural connector during one of the world’s most celebrated sporting events.

Gallery

Featured Work

Post Malone Oreo

OREO & Post Malone remixed America’s favourite cookie with the never-before-seen Taste Twist.

Global Branded Content Reimagined Tracks Food & Beverage

COKE STUDIO

Driving worldwide impact and moments of magic for Coca-Cola through an always-on, global music platform.

Global Branded Content Reimagined Tracks Food & Beverage

Expedia ‘Global Jam’

Expedia's 'Global Jam' hosted by Anderson .Paak showcases New Orleans culture with artists from around the world.

Branded Content Live Event Live Performance Travel & Tourism

Sprite Limelight

A global music platform that spotlights fearless artists and how they take on the heat in their lives through original music.

Global Bespoke Tracks Branded Content Food & Beverage

Intel ‘lucky’

The power of Intel Core Ultra drives an ethical AI immersive experience to launch Zedd’s first album in 10 years.

Global US Branded Content Digital Live Event Merchandise Virtual Technology