FT. Lil Baby, Trinidad Cardona & more
Budweiser ignites the FIFA World Cup with a global anthem uniting generations, culture, and match-day energy
OBJECTIVE
Create a global anthem and hero film to anchor Budweiser’s World Cup platform, driving pre-kickoff hype, elevating match-day moments, and extending the brand’s cultural impact beyond the tournament.
RESULT
UMG and Budweiser delivered a stadium-ready global anthem, uniting Lil Baby with Tears for Fears’ iconic Everybody Wants to Rule the World. Launched as a hero music asset, the track powered Budweiser’s biggest World Cup moments across broadcast, YouTube, streaming platforms, social and creator culture. The anthem then scaled globally through locally produced remixes in key markets, preserving the core hook while tapping into local sounds and communities, creating a high-impact, culturally relevant soundtrack with both global reach and local resonance.
