FIFA and UMGB create a timeless sonic identity set to define the sound of World Cups for years to come.
OBJECTIVE:
Create a powerful and lasting sonic identity that captures the energy and global spirit of the FIFA World Cup 2026.
RESULT:
FIFA and UMGB developed a dynamic brand anthem designed to be the official sound of FIFA tournaments for years to come. Tailored for each host nation, the anthem will make its grand debut at the 2026 World Cup in Canada, Mexico, and the US, serving as the heartbeat of the tournament and beyond.
