Jack Daniels F1
'Jack's Garage'

Jack’s Garage, powered by Jack Daniel’s and McLaren, bridges the worlds of racing and music in a one-of-a-kind platform.

OBJECTIVE:
Fuse the worlds of racing, music and Jack Daniels’ whisky to create high-energy entertainment experiences during Formula 1 Race Weekends.

RESULT:
‘Jack’s Garage: A Pit Stop Experience’ that brings live music, F1 culture, and exclusive artist collaborations during the Las Vegas, Austin, Miami races and more across the world, including Mexico City, Singapore and Melbourne. Packed with high-energy performances, themed activations, and Jack Daniel’s x Artist merch, this evergreen music program creates unforgettable moments for motorsport and music fans alike.