LEGO
#RebuildTheWorld

FT. Tierra Whack

Global Branded Content Reimagined Tracks Gaming

Tierra Whack and LEGO unite to celebrate kids’ creative genius, inspiring an intergalactic music video like no other.

OBJECTIVE:
Champion creativity and problem-solving in children through the power of music and imagination.

RESULT:
Grammy-nominated musician Tierra Whack spent time with children aged 6-9, transforming their wildest LEGO creations into an intergalactic-themed music video for her original LEGO track “Link”.

The playful collaboration brought LEGO’s #RebuildTheWorld campaign to life, celebrating youthful imagination in a way that resonated deeply with both kids and adults.

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