FT. DOECHII, YOUNG MIKO & MORE
A global music platform that spotlights fearless artists and how they take on the heat in their lives through original music.
OBJECTIVE:
Build cultural equity for Sprite and bring their “Heat Happens” positioning to music fans worldwide through partnerships with rising artists.
RESULT:
Sprite Limelight is a global music platform that inspires fans to prevail over the heat in their lives through the music and stories of exciting artists from around the world.
We’ve used our view of rising trends to help Sprite find artists as they are about to break, including Doechii, Young Miko, Kali Uchis, James Blake, Xamã, Lay Zhang, Coi Leray, Mahalia, Blxckie, Fireboy DML, and many more.
Each season, our executive producer produce a single hook that serves as a “green thread” for emerging global starts to create brand new songs highlighting specific moments of heat in their personal lives. The platform serves as a jumping off point for cinematic music films that bring their stories to life, augmented by artists appearing on-pack as well as impactful local market extensions: festival performances, experiential pop-ups, block parties, exclusive merch collabs, and more.
Sprite Limelight songs have earned hundreds of millions of streams and topped the charts in markets around the world.
