FT. Post Malone
OREO & Post Malone remixed America’s favourite cookie with the never-before-seen Taste Twist.
OBJECTIVE:
Drive cultural relevance and fan engagement by partnering with Post Malone to launch a limited-edition OREO cookie.
RESULT:
The OREO x Post Malone collab introduced a first-of-its-kind swirled crème cookie – blending salted caramel and shortbread between chocolate and golden wafers.
Each pack featured one of nine custom embossments inspired by Post’s world, plus a personal note from the artist himself.
Fans were invited to discover their own cookie through the Taste Twist Digital Experience, inputting their musical style to unlock a personalised flavour combo, with Post Malone popping in to hype them up. The campaign blended product creativity with fan-driven digital storytelling, reinforcing OREO’s place at the centre of culture.
the first week
performance goals
