Jack Daniels
'Jack's Garage'

Jack’s Garage, powered by Jack Daniel’s and McLaren, bridges the worlds of racing and music in a one-of-a-kind platform.

OBJECTIVE:
Fuse the worlds of racing, music and Jack Daniels’ whisky to create high-energy entertainment experiences during Formula 1 Race Weekends.

RESULT:
‘Jack’s Garage: A Pit Stop Experience’ that brings live music, F1 culture, and exclusive artist collaborations during the Las Vegas, Austin, Miami races and more. Packed with high-energy performances, themed activations, and Jack Daniel’s x Artist merch, this evergreen music program creates unforgettable moments for motorsport and music fans alike.