Budweiser
'Bud Live'

FT. ONE REPUBLIC

Global Branded Content Live Event Live Performance Food & Beverage

Bud Live brings fans closer than ever to the ultimate celebration of music, culture, and Budweiser.

OBJECTIVE:
Launch the Bud Live music program in China with a once-in-a-lifetime performance from global superstar band OneRepublic.

RESULT:

We transformed Shanghai’s West Bund Dome into a fully immersive, all-standing live music experience. At the centre, an intimate OneRepublic set, surrounded by fan-first touch points, exclusive access moments, iconic Budweiser branding, an immersive artist bar, and a first-of-its-kind bowtie screen.

2.91M+

1.5K

Engagements

Event Attendees

Gallery

Featured Work

Selena Gomez OREO

Selena Gomez & OREO transformed a cookie into an exclusive scannable music experience.

US Branded Content Product Creation Food & Beverage

Hello World ‘Song of the Olympics™’

Ryan Tedder, Gwen Stefani, and Anderson .Paak unite with Coca-Cola for the ultimate 2024 Olympic anthem.

Global Bespoke Tracks Music Video Sports

Post Malone Oreo

OREO & Post Malone remixed America’s favourite cookie with the never-before-seen Taste Twist.

US Branded Content Reimagined Tracks Food & Beverage

Expedia ‘Global Jam’

Expedia's 'Global Jam' hosted by Anderson .Paak showcases New Orleans culture with artists from around the world.

Branded Content Live Event Live Performance Travel & Tourism

Sprite Limelight

A global music platform that spotlights fearless artists and how they take on the heat in their lives through original music.

Global Bespoke Tracks Branded Content Food & Beverage

Intel ‘lucky’

The power of Intel Core Ultra drives an ethical AI immersive experience to launch Zedd’s first album in 10 years.

Global US Branded Content Digital Live Event Merchandise Virtual Technology