DIABLO IV
'LILITH'

Halsey becomes the voice of Diablo’s latest chapter, crafting the official anthem and a captivating music video.

OBJECTIVE:
Expand Diablo IV’s highly anticipated launch beyond core gamers by creating a moment that cements the franchise in mainstream conversation.

RESULT:
Recognizing the link between Halsey’s track “Lilith” and the name of the game’s demonic antagonist, we reimagined the song in a haunting new way and debuted it live at The Game Awards with an electrifying performance alongside the game’s official announcement.

A cinematic, branded music video featuring BTS’ Suga, exclusive in-game wearables, and behind-the-scenes content further integrated Halsey and the world of Diablo IV’s Sanctuary, generating massive mainstream anticipation for the game’s release.