FT. ALESSIA CARA
Alessia Cara reimagines an album launch with a cinematic short film powered by Lenovo and Intel
OBJECTIVE
Launch Love & Hyperbole with a breakthrough content format that pushes beyond the traditional album trailer, bringing Alessia Cara, her team, and emerging creators together to build a short film in real time while showcasing Lenovo and Intel as creative enablers.
RESULT
An episodic three part series titled Made By Alessia Cara documented the creation of Love & Hyperbole The Short Film, capturing the process of transforming music into a visual narrative at speed. Designed to stretch the conventions of album promotion, the program delivered hero brand moments for Lenovo and Intel while culminating in a cinematic album trailer that positioned the project as both cultural storytelling and technical innovation.
targeted PR
consideration
