samsung Galaxy Buds2 Pros

Samsung launches the transformative Galaxy Buds2 Pro by challenging Ryan Tedder to reinvent one of his greatest hits.

OBJECTIVE:
Showcase the revolutionary sound capabilities of Samsung’s Galaxy Buds2 Pro through the universal language of music.

RESULT:
To mark the 10-year anniversary of their smash hit “Counting Stars,” One Republic’s Ryan Tedder reimagined the song using Samsung’s latest audio tech. A cinematic hero film captured his creative process, highlighting how the Buds2 Pros enhanced every layer of sound. The campaign drove huge engagement across Samsung’s channels and music platforms, reaffirming Samsung’s position at the forefront of audio innovation.