POKÉMON 25TH ANNIVERSARY

Pokémon celebrated its 25th anniversary with an award-winning bespoke album featuring 12 global UMG artists.

OBJECTIVE:
Celebrate 25 years of Pokémon with an unforgettable, music-led campaign that fuses nostalgia, gaming, and the virtual world during the uncertain times of COVID-19.

RESULT:
A-list artists Katy Perry, Post Malone, and J Balvin headlined a year-long global celebration, culminating in an award-winning virtual concert, branded content, exclusive merchandise, and the ‘Pokémon 25’ album – a collection of original songs and remixes.

This multifaceted and immersive campaign quickly became a fan favourite, bringing Pokémon into the cultural spotlight once again.