FT. Chemical Brothers
To launch Formula 1’s 2019 season The Chemical Brothers create the fastest remix of all time.
OBJECTIVE:
Revolutionise Formula 1’s brand identity with a bespoke sonic signature that captures the speed and thrill of the sport.
RESULT:
UMGB enlisted The Chemical Brothers to create the fastest remix ever. The “WGTT15000BPM F1 NUM MIX”, a three-second track, was designed to match the RPM of an F1 car. The high-adrenaline track became the new sound of Formula 1, kicking off the 2019 season with an electrifying energy that resonated with fans worldwide.
The sonic sound was accompanied by a full track ‘We’ve Got To Try’ and an F1-inspired music video.
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