FT. POST MOLONE
Crocs team up with Post Malone to launch an exclusive collection inspired by the rapper’s unique universe.
OBJECTIVE:
Create a highly sought-after, music-inspired fashion drop with an authentic cultural connection.
RESULT:
Post Malone and Crocs teamed up to design an exclusive, tattoo-inspired collection that resonated with his fanbase. With just one Instagram post from the artist, the limited-edition shoes sold out in under 24 hours, proving the demand for music-led fashion collaborations.
A UMGB X Crocs co-creation campaign working as a part of a larger multi-artist long-term co-creation campaign strategy.
SOLD OUT
In less than 24hr
$800K+
1.8M+
Earned media value
Engagements
Gallery
