FT. Taylor Swift
Lenovo partnered with Taylor Swift, showcasing the creative power of the YOGA laptop through an intimate performance in Paris.
OBJECTIVE:
Create a showstopping moment for Lenovo by leveraging Taylor Swift’s first European performance of 2019 to showcase the new Yoga laptop and engage fans around the release of ‘Lover’.
RESULT:
Lenovo sponsored Taylor Swift’s exclusive ‘City of Lover’ concert at the Olympia in Paris. A concert with custom-built software integration that allowed concertgoers to write love letters on Lenovo Yoga devices while waiting to enter the venue. These personalised messages were displayed on large on-stage screen before Taylor’s performance, seamlessly connecting technology with emotion and fan experience.
To deepen fan engagement, Lenovo launched two sweepstakes in Paris and the US, giving fans the chance to win Taylor Swift merch.
