The power of Intel Core Ultra drives an ethical AI immersive experience to launch Zedd’s first album in 10 years.
OBJECTIVE:
To showcase the groundbreaking capabilities of Intel Core Ultra by leveraging the release of Zedd’s highly anticipated new album, demonstrating the power of ethical AI in music and creativity.
RESULT:
The result was an ethical AI-driven, immersive music video experience powered by Intel Core Ultra. As fans listened to Zedd’s brand-new track Lucky, motion and facial recognition technology enabled them to control on-screen visual elements in real time, generating unique, stained-glass-inspired self-portraits that reflected the album’s artwork. This interactive experience positioned Intel as a pioneer in innovative technology and ethical AI within the music industry. The moment was amplified through technological iterations showcased at an exclusive launch event in LA and in retail environments around the world. The partnership’s impact was captured and immortalized in a behind-the-scenes recap film.
