DEFINE & AMPLIFY
YOUR ROLE IN CULTURE.

Culture moves fast. For brands to be relevant they need to understand what’s shaping culture and driving trends.

That’s what we do.

At UMG FOR BRANDS, we leverage our proprietary data, insights and Universal Music Group’s global ecosystem to help brands drive business objectives through the power of music.

“Flavor innovations and collaborations, inspired by fan behavior, have become a mainstay in our playbook as a way to maintain relevancy across our portfolio of snack brands”
– Tanya Berman, Mondelēz Senior Vice President Biscuit.

As an award-winning, global partnerships network embedded in the world’s largest music company, we craft data-led music-based campaigns and platforms that deeply resonate with fans. With teams in 40 markets, our campaigns have engaged billions of music fans, topped the charts worldwide and driven increased ROI for partners.

Whether you are shifting perception, engaging a new generation of consumers, driving sales, or building loyalty, we will help define, accelerate and amplify your brand’s role in culture.

Our Services

Insights

With access to billions of data points spanning the entire artist ecosystem, we can see cultural trends before they rise to the mainstream. Our insights fuel the music industry daily, helping artists and brands stay ahead of culture.

By leveraging this intelligence for our brand partners, we identify the moments, movements, and fan behaviors that can ignite your brand’s connection with consumers.

Strategy

Music is our business, and the same tools and frameworks we use to develop artists to global careers can shape music-driven brand strategy.

We workshop directly with our partners to craft tailored approaches that integrate seamlessly with their objectives and target audience, ensuring your brand shows up in culture authentically and impactfully.

Talent

With a roster of over 7,000 artists worldwide — from breakthrough stars to global icons — we authentically align talent with brands to create mutually beneficial, culture-defining partnerships. Our proprietary data and knowledge of upcoming releases allow us to predict artist momentum and align your brand with the voices that will drive maximum impact.

Creative

When great brand stories are artist-led, they have the power to inspire. Our creative teams work closely with artist teams to build immersive, 360° campaigns that are authentic and engaging for fans while driving home your brand’s key objectives.

From high-impact live experiences, compelling branded content and fully integrated global platforms.

media Amplification

Engage the fans who care most. UMG Global Media Network uses proprietary first-party data to hyper target high-intent audiences at scale, ensuring your brand connects directly with the consumers who matter to your business. Our solutions drive longer viewing times, deeper engagement, and stronger brand affinity.

With exclusive record label placements and an exclusive YouTube inventory ranking #1 on Comscore, UMG delivers billions of views each month.