POKÉMON 25TH ANNIVERSARY Pokémon celebrated its 25th anniversary with an award-winning bespoke album featuring 12 global UMG artists. Global Bespoke Tracks Branded Content Merchandise Virtual Gaming
ACTIVISION ‘Ghost Unmasked’ Activision created global buzz by revealing one of its most iconic Call of Duty characters to be someone no one expected: Lewis Capaldi. UK Branded Content Branded Playlists Gaming
DIABLO IV ‘LILITH’ Halsey becomes the voice of the newest instalment of Diablo, creating the official anthem and an accompanying music video. Global Branded Content Live Performance Reimagined Tracks Gaming
LEGO #RebuildTheWorld Tierra Whack and LEGO partner to champion the creative problem-solving of children, inspiring an intergalatic music video to remember. Global Branded Content Reimagined Tracks Gaming
ACTIVISION MWIII Activision deployed multiple UMG artists to launch COD MWIII to generate hype via three music activations, across three major markets. France Germany UK Bespoke Tracks Live Event Live Performance Music Video Gaming
