BRINGING FANS, BRANDS AND CULTURE TOGETHER
About
Culture never stands still. People's needs and wants, their motivations and passions constantly evolve. Only by staying close to societal values and trends can we create branded content and experiences people truly care about.
By fully understanding culture we help brands to become part of the conversation, globally.
That's what we do.
WE LOVE MUSIC. In fact, so do two-thirds of global consumers. That’s why we believe the world of music is the most powerful way of connecting with people on an emotional level. With our content reaching billions and teams in 74 countries, we are able to offer a unique and culturally relevant approach to brand marketing. Whether your brand is looking to shift perception, reach a new generation, boost sales or build loyalty; we will help you make your mark on the cultural landscape in an authentic and meaningful way.
Services
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Insight
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Strategy
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Talent
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Creative
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Innovation
We don't just focus on data. We investigate cultural and behavioural patterns around consumption. Our proximity to talent and influencers means we know fans. This allows us to develop strategic solutions for our partners; delivering workshops, bespoke studies and performance evaluation.
Our Work
We think strategically and creatively to produce branded experiences and campaigns for clients around the globe. From long-form and short-form content to immersive events. Original compositions to live showcases. We don't do ordinary, and neither should you.
KPN (HI) × Dutch Hip Hop
Mynthon × Teflon Brothers
Desperados × Multiple Artists
Reckitt Benckiser × Ivete Sangalo
Mercedes × Miss Ko
YouSee × Lukas Graham
TROLLBEADS X SHANIA TWAIN
Jeep × X-Ambassadors
Nature Lab × Carly Rae Jepsen
TELE2 × Dutch Hip-Hop Artists
Optus × Troye Sivan
HP Lounge × UMG
Jaguar × Pete Tong
HP × The Vamps
Make Up For Ever × Jessie J
Air New Zealand × Ronan Keating
Dubai Tourism × Imagine Dragons
Deichmann × Ellie Goulding
Actimel × Stay Strong Brothers
Smart × Demi Lovato
Mercedes × Miss Ko
TERRITORY
Taiwan
PURPOSE
For the launch of their new five-part short film series exploring the challenges of becoming an adult, Mercedes wanted to engage with millennials on an emotional level. We needed to reinterpret the traditional values and attitudes towards Mercedes whilst showcasing their modern-day relevance.
APPROACH
For the Taiwanese adaptation of their Get a job campaign – called Grow up in Taiwan – Mercedes joined forces with emerging local rapper Miss Ko. The campaign included a TV commercial in which Miss Ko talked about the challenges young people face as they hit adulthood.
RESULTS
300,000 views on YouTube
Selected Clients
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Contact Us
We have global and local networks of dedicated experts in 74 countries. Get in touch!
SELECT A COUNTRY CONTACT
GENERAL CONTACT
UMGB@umusic.com