Culture never stands still. People's needs and wants, their motivations and passions constantly evolve. Only by staying close to societal values and trends can we create branded content and experiences people truly care about.
By fully understanding culture we help brands to become part of the conversation, globally.
That's what we do.
WE LOVE MUSIC. In fact, so do two-thirds of global consumers. That’s why we believe the world of music is the most powerful way of connecting with people on an emotional level. With our content reaching billions and teams in 74 countries, we are able to offer a unique and culturally relevant approach to brand marketing. Whether your brand is looking to shift perception, reach a new generation, boost sales or build loyalty; we will help you make your mark on the cultural landscape in an authentic and meaningful way.
We don't just focus on data. We investigate cultural and behavioural patterns around consumption. Our proximity to talent and influencers means we know fans. This allows us to develop strategic solutions for our partners; delivering workshops, bespoke studies and performance evaluation.
We think strategically and creatively to produce branded experiences and campaigns for clients around the globe. From long-form and short-form content to immersive events. Original compositions to live showcases. We don't do ordinary, and neither should you.
Taiwan
For the launch of their new five-part short film series exploring the challenges of becoming an adult, Mercedes wanted to engage with millennials on an emotional level. We needed to reinterpret the traditional values and attitudes towards Mercedes whilst showcasing their modern-day relevance.
For the Taiwanese adaptation of their Get a job campaign – called Grow up in Taiwan – Mercedes joined forces with emerging local rapper Miss Ko. The campaign included a TV commercial in which Miss Ko talked about the challenges young people face as they hit adulthood.
300,000 views on YouTube
We have global and local networks of dedicated experts in 74 countries. Get in touch!