BRINGING FANS, BRANDS AND CULTURE TOGETHER

About


Culture never stands still. People's needs and wants, their motivations and passions constantly evolve. Only by staying close to societal values and trends can we create branded content and experiences people truly care about.

By fully understanding culture we help brands to become part of the conversation, globally.

That's what we do.

WE LOVE MUSIC. In fact, so do two-thirds of global consumers. That’s why we believe the world of music is the most powerful way of connecting with people on an emotional level. With our content reaching billions and teams in 74 countries, we are able to offer a unique and culturally relevant approach to brand marketing. Whether your brand is looking to shift perception, reach a new generation, boost sales or build loyalty; we will help you make your mark on the cultural landscape in an authentic and meaningful way.

UMGB Artist Spotlight UMGB Artist Spotlight

Services

  • Insight 
 Insight 
 Insight
  • Strategy 
 Strategy 
 Strategy
  • Talent 
 Talent 
 Talent
  • Creative 
 Creative 
 Creative
  • Innovation 
 Innovation 
 Innovation

 Insight

We don't just focus on data. We investigate cultural and behavioural patterns around consumption. Our proximity to talent and influencers means we know fans. This allows us to develop strategic solutions for our partners; delivering workshops, bespoke studies and performance evaluation.


 Insight

Selected Clients

Universal Music Group client logos

Play

Playlist

Select to hear some of the latest releases we’re listening to.

Playlist

Select to try and beat our highest score.

Contact Us

We have global and local networks of dedicated experts in 74 countries. Get in touch!

SELECT A COUNTRY CONTACT

GENERAL CONTACT

UMGB@umusic.com