Culture never stands still. People's needs and wants, their motivations and passions constantly evolve. Only by staying close to societal values and trends can we create branded content and experiences people truly care about.
By fully understanding culture we help brands to become part of the conversation, globally.
That's what we do.
WE LOVE MUSIC. In fact, so do two-thirds of global consumers. That’s why we believe the world of music is the most powerful way of connecting with people on an emotional level. With our content reaching billions and teams in 74 countries, we are able to offer a unique and culturally relevant approach to brand marketing. Whether your brand is looking to shift perception, reach a new generation, boost sales or build loyalty; we will help you make your mark on the cultural landscape in an authentic and meaningful way.
We don't just focus on data. We investigate cultural and behavioural patterns around consumption. Our proximity to talent and influencers means we know fans. This allows us to develop strategic solutions for our partners; delivering workshops, bespoke studies and performance evaluation.
We think strategically and creatively to produce branded experiences and campaigns for clients around the globe. From long-form and short-form content to immersive events. Original compositions to live showcases. We don't do ordinary, and neither should you.
New Zealand
Air New Zealand wanted to increase brand awareness around the Christmas period and entice people to visit New Zealand. They needed something musical that would resonate with a universal audience and give the world a slice of Kiwi culture.
We created a summer version of one of the most popular carols, Winter Wonderland, to give a true reflection of Christmas in that part of the world. An online film showed rising Kiwi film star Julian Dennison giving Ronan Keating pointers on how to make the lyrics fit the summer attitudes and rituals of the southern hemisphere. The video went viral and got the people of New Zealand celebrating their ‘Summer Wonderland’.
We have global and local networks of dedicated experts in 74 countries. Get in touch!