Culture never stands still. People's needs and wants, their motivations and passions constantly evolve. Only by staying close to societal values and trends can we create branded content and experiences people truly care about.
By fully understanding culture we help brands to become part of the conversation, globally.
That's what we do.
In fact, so do two-thirds of global consumers. That’s why we believe the world of music is the most powerful way of connecting with people on an emotional level. With our content reaching billions and teams in 74 countries, we are able to offer a unique and culturally relevant approach to brand marketing. Whether your brand is looking to shift perception, reach a new generation, boost sales or build loyalty; we will help you make your mark on the cultural landscape in an authentic and meaningful way.
We don't just focus on data. We investigate cultural and behavioural patterns around consumption. Our proximity to talent and influencers means we know fans. This allows us to develop strategic solutions for our partners; delivering workshops, bespoke studies and performance evaluation.